The White House has named Jesse Lee to a new position within its communications department titled Director of Progressive Media & Online Response. According to The Huffington Post, Lee will essentially be responsible for building up Obama’s online presence as he prepares for his reelection bid, and squashing any negative stories:

The post is a new one for this White House. Rapid response has usually been outsourced to the Democratic National Committee (DNC), if not done on an ad-hoc basis by administration officials. And it signals that the White House will be adopting a more aggressive defense of the president and his policies as his re-election campaign gears up.