Marketing 101: Help me name a product
03-01-2011, 03:10 PM
#1
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Marketing 101: Help me name a product
A customer of mine sells a specialty plant fertilizer product to a big chain store. He would like to sell it through a different chain store as well but they don't like to carry the same name brands as the first chain store, so it needs a new name.
The original product is a tomato plant fertilizer called "Mater Magic". The new name also needs to reflect that it is a fertilizer for tomato plants.
So far I have:
Turbo Tomatoes
Many Maters
Too Many Maters
Mucho Maters
Mighty Maters
Do you creative guys have any useful ideas?
The original product is a tomato plant fertilizer called "Mater Magic". The new name also needs to reflect that it is a fertilizer for tomato plants.
So far I have:
Turbo Tomatoes
Many Maters
Too Many Maters
Mucho Maters
Mighty Maters
Do you creative guys have any useful ideas?
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03-01-2011, 03:31 PM
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Marketing is about determining and learning everything about your target market.
Advertising is how you reach/inspire/communicate to them...
Marketing will find out that Black men drink Heineken and should be targeted. Advertisers will use that information and cast black people in Heineken ads.
Advertising is how you reach/inspire/communicate to them...
Marketing will find out that Black men drink Heineken and should be targeted. Advertisers will use that information and cast black people in Heineken ads.
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