To be fair, I'm guessing that the quantifiable data is available, but the news writer was either too lazy or too stupid to condense it down to the essential information.

Whats all the hype about led bulbs??

I use a pair of 100W bulbs on a dimmer in a wooden box so I can put things I spray paint there to dry in the winter... I bought those bulbs in February, and I also bought a couple 150W bulbs at the same time, but they made the box too hot.

I also use 100W bulbs in my drop-light because they don't turn my garage into a super-fund site when they break. I'm also too cheap to buy a nice LED battery shop light.