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Old 02-27-2007, 09:33 PM   #1
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Default Have you seen the new toyota tundra commercial with the see saw..

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Ford trucks work behind the scenes in Tundra commercial
Toyota challenges pickup brand loyalty

By Robert Schoenberger
[email protected]
The Courier-Journal

It's one of the most dramatic commercials for Toyota Motor Co.'s redesigned Tundra pickup. A truck drives up a steep seesaw, towing a heavy load and is able to stop on the way down, despite the extra weight.

Toyota is so proud of the commercial that it posted behind-the-scenes footage on its Web site.



That's where eagle-eyed Ford Motor Co. fans noticed something.

Trucks seen in the background of the job site, used by workers to build the massive commercial set, are Fords.

The first truck visible in the video is a Ranger pickup with a camper shell on it. The next is a Louisville-built F-Series Super Duty truck.

As the video's director watches to see if the Tundra will be able to stop, the truck in the background is another Super Duty.

"It doesn't surprise us," Ford spokesman Wes Sherwood said. "It's another example of how Ford trucks are ingrained into every work site in America."

Toyota officials did not return calls seeking comment.

The background issues underscore the challenge that Toyota faces in launching a truck in a market dominated by Ford and General Motors.

The new Toyota truck has power and features similar to Ford and GM models, but analysts said buyers of full-size pickups are extremely brand loyal, and Toyota will have a tough time getting them to switch.

Last year, Mark Fields, Ford's president of the Americas, underscored that issue by driving by the San Antonio, Texas, site where, at the time, Toyota was finishing the plant that builds the new Tundra.

As Fields pointed out on a video at a Ford-run Web site, many of the trucks on the job site were Fords.

Toyota also makes the Tundra at its plant in Princeton, Ind.

Reporter Robert Schoenberger can be reached at (502) 582-4669.

Video: http://www.toyota.com/vehicles/minis...undra_tv1.html
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Old 02-27-2007, 09:35 PM   #2
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Yeah good for you Ford....... err toyota is gonna soon out sell you even while advertising your product.
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Old 02-27-2007, 09:37 PM   #3
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only ford's there b/c there wasn't anythign better available when they were purchased 4-5 years ago.
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Old 02-27-2007, 09:40 PM   #4
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Ford also usually offers huge discounts for construction companies and employees of those companies. The construction company I work for buys all fords in white because they get them dirt cheap.
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Old 02-27-2007, 09:41 PM   #5
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You don't expect a bunch of contractors/construction workers to already have a brand-new, just released truck, do you?
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Old 02-28-2007, 01:02 AM   #6
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how mazda is a ford ranger?
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Old 02-28-2007, 01:08 AM   #7
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how mazda is a ford ranger?
ummmm 100% ZERO
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Old 02-28-2007, 01:11 AM   #8
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If Toyota picks up the Navistar Power Stroke turbodiesel, I could see several folks switching over.
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Old 02-28-2007, 01:24 AM   #9
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yeah but the diff on the Toyota's is tiny compared to domestic turcks. I'd like to see it pull and handle the tq
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Old 02-28-2007, 02:48 AM   #10
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Thats pretty sweet. Toyota got owned.
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Old 02-28-2007, 10:58 AM   #11
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Originally Posted by Pitlab77 View Post
yeah but the diff on the Toyota's is tiny compared to domestic turcks. I'd like to see it pull and handle the tq
Ive never heard of toyotas having diff problems ever. I know they had brake problems with the tacoma, but never anything with the diff. Plus for all we know they used some exotic material rather than build a new pumpkin (probably not true) but ya never know.
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Old 02-28-2007, 01:29 PM   #12
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Originally Posted by Fritch View Post
ummmm 100% ZERO
give or take 90%?
http://en.wikipedia.org/wiki/Mazda_B...rth_America%29
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Old 02-28-2007, 04:34 PM   #13
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after 1994, like I said, its 100% Ford after that
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Old 03-01-2007, 06:58 AM   #14
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ToYOta FTMFW!!! FROM MY EXPERIENCE and many others, Toyotas are much better built products (They stay together and last a lot longer) and so on... Im sure you have all heard it before.

IMO American companys have really F-ed up in past few years and they are only getting worse.

+1 For only buying dirt-cheap white ford pick-ups for work trucks.
You get what you pay for. "Dirt Cheap Junk." The companys don't care because they replace them every few years regardless.
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Old 03-01-2007, 08:26 AM   #15
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yawn

Quote:
Originally Posted by Snowsurfer03 View Post
ToYOta FTMFW!!! FROM MY EXPERIENCE and many others, Toyotas are much better built products (They stay together and last a lot longer) and so on... Im sure you have all heard it before.

IMO American companys have really F-ed up in past few years and they are only getting worse.

+1 For only buying dirt-cheap white ford pick-ups for work trucks.
You get what you pay for. "Dirt Cheap Junk." The companys don't care because they replace them every few years regardless.
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