getting sponsors
#3
You need to show them what they get in return for the investment. That usually requires some kind of presentation - paper, digital, web. And then you need a contact name. Calling first and stating your intent, then asking to send your "pitch" is a start. It's hard work. You just need to have something your target wants. Will you be on tv? published? on display at shows or other events? - rob
#4
i attended shows and got magazine features which lead to sponorships.
basically, as soon as i got a mag feature date confirmed, I would approach companies and ask them if they get involved in sponsorship. In return they get a mention in the thank you section of the feature which has circulation of apporx million. so its good advertising for them.
your car has to stand out from the crowd though and you need to demonstrate a passion for modded cars.
basically, as soon as i got a mag feature date confirmed, I would approach companies and ask them if they get involved in sponsorship. In return they get a mention in the thank you section of the feature which has circulation of apporx million. so its good advertising for them.
your car has to stand out from the crowd though and you need to demonstrate a passion for modded cars.
#5
i have a very good friend who is a very good drifter (yeah, i know). he bought a dedicated car and made all the biggest events he could afford. he had friends help him setup the car and one was very good at striking up conversations with vendors. he knew joe alphonso at r*speed very well for a long time and he initially (and still does) sponsor him as he can. his style got him noticed despite have a very low-horsepowered car. the first two seasons were hard, but he finally picked up another sponsor late last year on top of his r*speed and tire (maxxis) sponsor. since then, he has made it into a few large-scale circulation magazines. he has been invited to test-drive a few large-team vehicles. he still drifts his own car and does demos in another car that is owned and operated by another team. he is still plugging away, but it is helping him keep his costs a lot lower than he first had.
you have to offer some kind of marketable skill and personality. it's not easy and it takes a lot of work and understanding of what a sponsor will want in return.
you have to offer some kind of marketable skill and personality. it's not easy and it takes a lot of work and understanding of what a sponsor will want in return.
#9
Now the bad part, from what I was told ,your vehicle is owned by your sponsors, meaning they have the right to do whatever the hell they want to you car weither you like it or not, They can paint it pink and drop a honda civic engine if they wanted(overexageration) ,and they can take back what they gave you or put in your car at anytime, They do the same wen they no longer want to sponor you. thats just from what People at meets have said
#16
I thought maybe he'd pick up on that.
Television was my big ptich when I ran "pro" sports car series. That and a good looking paint job that got the car exposure (published and televised). Also wrote motorsports articles freelance- which was used in the pitch. Winning wasn't mandatory - or IMO possible given our "privateer" budget racing against factory teams. Of course the other thing to take into consideration is that if one pursues this auto-oriented activity as a business to win prizes, it becomes a tax advantage. Then it's easy to roll expenses into the "purpose" - like track testing, supplies, travel etc. Or create a auto-oriented business that justifies the same expenses. That's what a friend has done with his data acquistion hardware/software. He now races both vintage and club - all write-offs for promoting the product. - rob
Television was my big ptich when I ran "pro" sports car series. That and a good looking paint job that got the car exposure (published and televised). Also wrote motorsports articles freelance- which was used in the pitch. Winning wasn't mandatory - or IMO possible given our "privateer" budget racing against factory teams. Of course the other thing to take into consideration is that if one pursues this auto-oriented activity as a business to win prizes, it becomes a tax advantage. Then it's easy to roll expenses into the "purpose" - like track testing, supplies, travel etc. Or create a auto-oriented business that justifies the same expenses. That's what a friend has done with his data acquistion hardware/software. He now races both vintage and club - all write-offs for promoting the product. - rob
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