"This is an injustice for me and my family. This is part of my history, sir," Larnell Evans Sr. told me. "The racism they talk about, using images from slavery, that comes from the other side — white people. This company profits off images of our slavery. And their answer is to erase my great-grandmother's history. A black female. … It hurts."

"She worked for that Quaker Oats for 20 years. She traveled all the way around the United States and Canada making pancakes as Aunt Jemima for them," he said. "This woman served all those people, and it was after slavery. She worked as Aunt Jemima. That was her job. … How do you think I feel as a black man sitting here telling you about my family history they're trying to erase?"