FYI, Costco has the HD960 version for $179... al least here locally - don't know about elsewhere. The kit doesn't have the suction cup mount ( chest straps and adhesive mounts), and does 960 or 720 res in 30fps (no 1080), vs the 720 at 60fps with the full HD version (960 and 1080 at 30fps). All my vids are in 720 60fps... best I found my HD Hero was for $260 shipped.

You can buy the roll bar or suction mount kits for $30.