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They used to be very heavy on narration, and light on music. Modern trailers let the film and the score tell their own story, with little to no use of the narrator.
Any time movie trailers are mentioned, I always think of this:
And that's kind of the point. Don LaFontaine (aka BigVoice) was an improvement over the 60s / 70s narrator, but by today's standards even he seems woefully dated.
Here's a charming fan-made video, showing what the original 1977 trailer might have looked like if made in the present style. (Ignore the fact that the title is technically wrong, it wasn't called "Episode IV" or "A New Hope" in the original theatrical version. That was ret-conned after the decision was made to do the sequel.)
Personally, I think there are a few too many dips to black, but compare it to the actual 1977 trailer which I posted above. There is no narrator, very little dialogue, and the score is one continuous piece of music throughout, which starts out conveying the loneliness and desolation of Tatooine, builds excitement and a sense of purpose while revealing each of the main characters one by one, and reaches a crescendo that leaves you asking "WHAT HAPPENS NEXT?" It effectively summarizes the whole story of the film, in a way that gets the viewer into the mood of the film's universe and leaves them wanting more.
In other words, don't try to describe the story to the audience, just show it to them!
I'd have preferred less of the Special Edition CG, but it's still very well done. It's a totally different style from the one I posted in the message above (more dialogue, less abstraction) but again, it lets the film tell its own story to the viewer, rather than having a narrator attempt to describe it.
And it follows the same basic progression. Start out by introducing the viewer to the world in which the story takes place. A bit of exposition to introduce the basic plot (all done in-world rather than by a narrator), then bring in the main characters, let them get involved in some action, and end on a killer crescendo.
The John Hancock building (where I have a bunch of equipment up on the 93rd floor, including my backup transmitter) just issued a statement that they will be locking down the building on whatever day the jury returns its verdict. We're assuming that Sears Tower will do the same.
Our field department has riot gear (helmets, vests, gas masks, first aid kits, etc) staged just outside the garage where the news vans are parked. I sent a formal memo to my crew today, reminding them that press passes do not deflect bullets.
The John Hancock building (where I have a bunch of equipment up on the 93rd floor, including my backup transmitter) just issued a statement that they will be locking down the building on whatever day the jury returns its verdict. We're assuming that Sears Tower will do the same.
Our field department has riot gear (helmets, vests, gas masks, first aid kits, etc) staged just outside the garage where the news vans are parked. I sent a formal memo to my crew today, reminding them that press passes do not deflect bullets.
Thanks to a date I once got to spend the weekend in the Hancock Building. The view was good.
I would have assumed that the heating / cooling radiators would be uniform across the whole building. This is what the baseboard units look like on 93:
Now I'm wondering whether the residential section was outfitted by a different contractor from the commercial section, or maybe the industrial section (93 and up) is unique. I've never been to any floors other than 93, 97, 98 and the roof.
Hard to 'sit' on top of those industrial radiators.
It's also interesting that, at first glance, I thought that was a photo of my old apartment in Hoboken.
I mean, it looks damn near identical, right down to the big structural column in the corner and the way that the horizontal features intersect with it.
Unrelated, I've noticed this happening a lot lately in the parking lot at the studio:
Why do we have utility outlets at the base of each lamp post? Because we occasionally do festivals and they're a convenient way to supply the vendor tents. I'm pretty sure that they weren't intended for employees to use to steal motive power from the station.
Serious question: what do you think would happen if I were caught siphoning gasoline out of the news vans, or stealing small amounts of diesel out of the rather large fuel tank (it's more of a silo) beside the generator building?
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